This is eco-chic I can get behind. You’ve probably seen Keira Knightley toting one of Anya Hindmarch’s I’m Not A Plastic Bag carryalls in the tabs - an aesthetically pleasing take on the reusable shopping bag. It makes a statement in a friendly way, as if to say, isn’t this a great idea, you should do it too. The great thing is you can since these shoppers are only five pounds, the equivalent of about $10. Currently, the bags are sold out online and only available at various Sainsbury’s stores in the UK, but a limited edition navy version will be launched in the US in June (a bottle green version in Japan come July). Pre-orders will be taken online in early-May; sign up for the Anya Hindmarch newsletter if you don’t want to miss it. My guess is the bag will sell out lickity split.



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