BLACKBURN AND SWEETZER

It’s big. It’s bright. It switches from image-to-image in a single bound. It’s super billboard! Or, more accurately, it’s one big-ass, bright billboard on 3rd Street. Luckily, very luckily, we live in the opposite direction of this blinding light. Though the erecting of this thing woke me up on consecutive early weekend mornings. How many men does it take to screw in a very large lightbulb? A gaggle, I tell you. Paired with the mega-board on San Vicente (it’s San Vicente, right? the road gets goofy there…), that’s some serious adver-porn. And is it a good thing to have switching advertisements while people are driving? My big question for the day is the following: does the shiny new billboard affect anyone residentially? Because that is one startling f*cking light.