BLACKBURN AND SWEETZER

I actually wrote about Iconology on La Brea for Los Angeles mag’s most recent ‘Best of L.A.’ issue, anointing it best boutique for trunk shows. While working on the story, I did notice its lackluster site. There just wasn’t really anything on it; it felt like a placeholder. Clearly, Iconology was well aware and already all over it because it’s just relaunched the website, redesigned with e-commerce and a trends section. It is much, much better, way more reflective of the boutique, and extends the boutique’s reach nationally and internationally.