Have been wondering what the heck was going on with the Earnest Sewn opening at 7501 Beverly Boulevard, the site of the former Town Tire Co. auto repair shop. Back in November, word was that it would open in February, but California Apparel News has just released an article with June as the opening month. The 6,000 square-foot flagship will carry men’s, women’s, kids’ and custom-made jeans, as well as house a 1,200-square-foot Babycakes NYC, which will be the bakery’s first West Coast outpost.
Earnest Sewn partner Eleanor Yivisaker tells CAN that “the jeans company had to go through a lengthy permitting process with the city of Los Angeles, which included efforts to make the building more earthquake-proof.” CAN also reports that local retailers, such as Diane Merrick are anxious for the Earnest Sewn to open, believing it will bring more shoppers to the area: “I have been waiting and waiting and waiting.” Merrick does feel there’s already been growth in the area however, “It’s just coming together…People seem to be walking around more.”
And, indeed, the neighborhood seems to be coming up with significant recent retail additions including Heath Ceramics and men’s and women’s accessories and lifestyle boutique TenOverSix.
This will be Earnest Sewn’s second Cali boutique to its Malibu location, which opened in October.
» Earnest Sewn Might Add Sizzle to Beverly Boulevard—CAN
2 responses so far ↓
1 Shops—Earnest Sewn Co-Founders Exit, Boutique Not Coming to Former Town Tire Co. on Beverly? // Mar 12, 2009 at 11:45 am
[...] came Tuesday from WWD that Earnest Sewn co-founders Scott Morrison (creative director of the label) and Eleanor Ylvisaker (PR director) [...]
2 Eats—Big Delicious Rumor, Magnolia Bakery to West 3rd Street!? // Aug 12, 2009 at 11:19 am
[...] whole Earnest Sewn and Babycakes NYC opening on Beverly Boulevard never came to fruition, but there’s another NYC cupcake [...]
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