Blackburn + Sweetzer Has Moved

As you may or may not remember, celeb-centric women’s boutique Intuition at 10581 West Pico Boulevard —helmed by Jaye Hersh (pictured left, and coincidentally the cousin of Pilates instructor Jamie Hodes)—did a ‘Target Couture’ collection in 2006, ranging from $25-$3,000.

The mass retailer must’ve been happy with that venture as now Hersh will be taking her trendy eye to create ‘Hollywood Intuition for Target,’ which will be sold at Target stores [from July, 2009] through spring, 2010.

WWD reports that the line “includes of-the-moment sunglasses, handbags, jewelry, small leather goods, scarves, headbands and hats, priced from $2.99 for a headband to $29.99 for a handbag…”

More on the collection, QVC and the Intuition-izing of Target stores…

There will be a lot of attention to the merchandising of the collection with “…its own comprehensive environment in stores.” Hersh told the pub: “[Target] is embracing the entire picture and trying to stay true to the brand, which is kitschy and celebrity-driven.” Hersh wants to bring an Hollywood insider feel to the store: “It could be about what celebrities have in their handbags — for example, a scarf that can be worn as a headband.”

And just in case customers don’t get it: “The products that we’re featuring will actually be very instructional to the guest. ‘This is how you wear a belt bag and turn it into a shoulder bag.’ We’ll present all that as a story. The way it’s merchandised will be unlike anything Target’s done before.”

Hersh also does a Shop Intuition collection for QVC, and is a bit of a Patricia Heaton doppelganger, no?

» Target to Launch Intuition Line—WWD