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OMG, Bumpits! During an early-morning trip to CVS at 3rd and Fairfax, I encountered, to my glee, the infomercial-ed hair inserts up close and personal. If you haven’t seen the commercial for these things, here’s your opportunity (after the jump). Apparently, the banana-clip-looking-thingamajiggies can take you from “red carpet to poolside to countryside to Upper East Side.” I would love to have been a fly on the wall to the person who wrote the copy. What was their process? Did they grapple with the ridiculousness of the product? Did they have complete disregard for the humiliation one would incur showing up at some swank party, head piled high with hidden plastic? Was this the result of being in an ad copy zone? And, most importantly, what did they get paid? Because we all know editorial is not the path to a thick wallet. Now, for the genius that is Bumpits…
The Bumpits pitch this way…
3 responses so far ↓
1 Sister Wolf // Nov 9, 2009 at 8:19 pm
Well, so, did you get them or not????
2 Kelly Fitzpatrick // Nov 25, 2009 at 6:49 am
Hi there!! I love this!! I invented Bumpits…wrote the copy…made the commercial…the thing is, you cant over think this.
Single mom on a budget uses college daughter and entire town to make $2500 commercial…thats the simple truth! The fun fun truth!! We just had fun!! Im glad you hopefully like them!! Cheers and happie hair to you!! XOXOX Kelly :)
3 B+S // Nov 25, 2009 at 8:34 am
That’s certainly the entrepreneurial spirit!
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