— Text and photos by Keri Pina
Alternative Apparel celebrated the launch of ReThink on Thursday night in effort to raise awareness with Global Green USA—a nonprofit dedicated to finding solutions to global warming and creating green schools for today’s youth. Supporters are offered a free Global Green Think Earth Tee as a reward for charitable donations, as well as armfuls of information I’m sure I’ll get around to reading eventually.
The party was poised at the rooftop of the Petit Ermitage Hotel in West Hollywood where guests mellowed-out by the fireplace and beneath the space heaters. It was my first time visiting the hidden hotel and I found myself counting the reasons to return—the gorgeous views, the dapper and friendly staff, the boldly-Bohemian atmosphere. Good thing the fine people of Alternative Apparel included 10% off my next staycation in their eco-friendly gift bags, along side my new super soft organic cotton hoodie. Score!
» Eco—Alternative Earth Launchs ‘Think Earth’ Campaign at Sunset Marquis
2 responses so far ↓
1 alex the sea turtle // Nov 24, 2009 at 11:09 am
Sounds cool but did they really use fireplaces and out door space heaters while saying that they wanted to help the environment?
2 B+S // Nov 24, 2009 at 11:11 am
I can’t say I know about the hotel’s energy system, but I hear what you’re saying…
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